Wednesday, February 6, 2008
Products
Micro brewerys depend highly on products to get their name out to the public. When a new brewery opens up its crucial to get name recognition. One way they do this is make t-shirts, hats, bumperstickers, and glasses. The glasses get distributed to bars that they sell their brew in. A particular brew called Stella has glasses that are shaped unlike any other glasses. This exceptional name recognition, and this is probably just one of their many products. I know that I have two long trail sweatshirst and three bumper stickers from their brewery. Products can also offer free advertising. If you really think about it, if you sell 500 sweatshirts theres 500 walking billboards out there promoting your company. Heres a link to Hook and Ladder beer gift shop. Take a look at all the products they offer to consumers.
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2 comments:
I think most people depend on getting their name out there by giving and selling stuff at bars. I know that there have been a number of times where i have been to a bar and recieved key chains, t-shirts, hats, and shot glasses!! i think this is probably one of the smartest ways to get your name out there. who dosen't love free stuff?? haha
Ryan,
This is a good example of products presented online. For next time however, please find an ARTICLE on products presented online. Maybe there is a statistic out there on how many microbreweries have websites and how they present themselves online...
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